The Challenge: How do we grow Shell Diesel Extra volumes within a challenging economy, where diesel market volumes are on a decline alongside the shrinking South African economy as a whole? Shell South Africa needs to retain current business and grow the business volumes to the target of 1.4 billion litres by Q4 2019 and create a market leadership position within the low engagement yet competitive category of Diesel.

The Solution: We take you the extra mile

South Africa’s National Development Plan for 2030, continued investment in skills, poverty alleviation and cleaner energy.