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The Challenge: The South African Film & Television Awards are a celebratory show that honours South Africa’s talented actors and actresses.
The event is prestigious, elegant and glamorous.
For 4 years in a row, McCafé had been a proud headline sponsor of SAFTAs.
The Solution: We decided to take over the red carpet in a spectacular by introducing the McCafé 360 Glam Cam. Operated by a 10 man team of specialised camera operators, editors, copywriters and community managers.
Attendees would step in the 360 glam cam, strike a pose, and 360 videos would be produced and uploaded on social media with the hashtag #McCafeAtSAFTAs.
All in real-time.
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