Date: 28 June 2023

Marketing Tech Trends Shaping Digital Marketing.

The digital wave of change hasn’t shown any signs of slowing down during the previous few years. The marketing sector, like all other sectors, has been forced to adopt cutting-edge technologies.


Digital marketing agencies need to stay ahead of the curve when it comes to the latest tech trends to provide the best possible service to their clients. By incorporating AI, voice search, video marketing, influencer marketing, AR, personalization, and social media stories into their clients’ digital marketing strategy, digital agencies can help their clients reach their target audience and create engaging experiences that drive sales and growth.


Businesses in Africa must stay up to date with the most recent marketing tech developments to remain competitive as the globe gets more digital. Some of the top marketing technology trends that African companies should start embracing are as follows:


1.Artificial Intelligence (AI): AI is transforming the way businesses approach digital marketing, and digital agencies need to start incorporating AI-powered tools into their campaigns. This includes using AI to analyse customer data, personalize marketing messages, and even create content.


2.Voice Search: With the rise of smart speakers like Amazon Echo and Google Home, voice search is becoming more prevalent. Digital agencies need to optimize their clients’ content for voice search to ensure that their websites and products are easily discoverable through voice commands.


3.Video Marketing: Video is becoming the preferred format for content consumption, and digital agencies need to incorporate video into their clients’ digital marketing strategy. This includes creating engaging video content for social media, YouTube, and other platforms.


4.Influencer Marketing: Influencer marketing is a powerful way to reach a target audience, and digital agencies need to identify relevant influencers in their clients’ industries and collaborate with them to promote their products or services.


5.Augmented Reality (AR): AR is becoming more prevalent in digital marketing, and digital agencies need to start incorporating AR into their clients’ campaigns. This includes using AR for product demos, virtual try-on, and other marketing campaigns.


6.Personalization: Personalization is becoming increasingly important in digital marketing, and digital agencies need to use customer data to personalize marketing messages and create a more personalized experience for their client’s customers.


7. Social Media Stories: Social media stories are becoming more popular, and digital agencies need to incorporate them into their clients’ digital marketing strategy. This includes creating engaging stories for Instagram, Facebook, and other platforms.


“With this in mind, it is worthwhile for marketers to work with agencies that have adopted an insightful way of working with these trends to develop campaigns that effectively blend the world of data and technology with creative practices. Brands need to start working smarter in a switching economy to continue being the chosen one by making sure their communications are informed by the right marketing technology and data.” Said Fiso Tshivhandekano, Chief Customer Experience Officer at Idea Hive.


In conclusion, Martech is crucial in automating and streamlining marketing procedures to assist companies in achieving their marketing objectives with fewer resources. While easily capturing the customer journey, Martech helps businesses create customized offers or packages that they may present to their clients.



Fiso Tshivhandekano is a seasoned strategist with over 10 years of experience in building and curating remarkable advertising campaigns.


As the Head of Strategy at Ideahive, Fiso leads a team of talented creatives to craft innovative marketing solutions for clients across various industries.


He is known for his ability to develop insightful and effective strategies that connect brands with their target audiences and has a proven track record of delivering exceptional results for his clients.


With a deep understanding of the ever-evolving digital landscape, Fiso is committed to staying ahead of the curve and driving meaningful impact through his work.


For media enquiries contact:

Refiloe Mothibe

011 367 0672

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