Date: 23 March 2022


Idea Hive, a performance marketing solutions agency based in Hyde Park, Johannesburg, has recently partnered with GWI, the market-leading audience targeting company that provides audience insights to marketers, publishers and media agencies around the world.

Data-driven marketing has been at the core of Idea Hive’s capabilities which has enabled the business to craft unique, creative and engaging brand strategies informed by consumer insights for its global and local clients. With an array of marketing technologies in its stable, the partnership with GWI is a perfect fit into the business’ initiatives as it strives towards setting itself apart in the industry as a leading data and technology enabled marketing service provider.

“Our campaigns are always informed and backed by data and insights, which speaks directly to precision marketing – an essential component for moving brands from mass marketing to mass personalisation,” says Yaw Dwomoh, Idea Hive CEO. “Through precision marketing, we are able to interrogate personalised consumer data such as their interests, needs, ideals and behaviour patterns across various user segments. The collaboration with GWI will further aid us with our clients’ audience profiling and understanding when consumers’ behavioural patterns change at various stages of the consumer journey. This will result in more precisely targeted and tailored campaigns which will significantly increase our marketing effectiveness and greater ROI for our clients,” adds Dwomoh.

GWI is the leading audience targeting company for the global marketing industry and has been providing cutting-edge market research and trends for over a decade. Trusted by some of the leading tech-giants such as Google and Microsoft, GWI also offers custom research using their panel of global consumers by providing data tailored to specific target audiences for specific projects.

Idea Hive – known for elevating brand experiences for clients, stands to corner the market through advanced consumer analytics and data-science led brand and consumer strategies. The business will leverage off GWI’s next-gen analytical tools (an ideal platform that fits in with Idea Hive’s already existing Martech stack), to provide relevant, original and in-depth consumer insights.

“At the core of GWI are talented researchers, insights professionals, data analysts, software engineers and creatives who are all working towards a shared goal of providing consumer insights at the deepest level. Idea Hive understands the power of data and technology and its importance in the world of marketing and advertising and we are extremely excited to have them onboard,” said Tsebanang Tsimba, Head of Client Strategy at YouKnow, distributors of GWI.

The print industry has been a powerful medium for mass communication for traditional marketing, however, digital marketing has steered a revolution that has transformed the marketing landscape altogether. GWI will play a pivotal role in continuing to provide measurable results in this partnership with Idea Hive.


About Idea Hive

Idea Hive is a performance marketing solutions agency that leverages data, insights & technology to craft unique, insightful brand strategies & marketing campaigns.

For media enquiries contact:

Refiloe Mothibe

011 367 0672

074 718 5716

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