Voting is an integral part of modern society; the people’s voice ultimately has the power to incite change. We wanted to give power to the people.

The Challenge: Introduce new value meals while sparking a debate that will determine which flavour is the best. We wanted to depict an election-like campaign where burgers go head-to-head fighting for the “top spot”. 

The Solution: Shamelessly stolen from the famous Big Mac Bacon campaign. We wanted to rally fans to vote for their favourite flavour – Elections style. From announcing the candidates of the parties to inauguration speeches, we wanted everyone to participate and share their opinions on what makes their ultimate flavour.