The Challenge: The South African Film & Television Awards are a celebratory show that honours South Africa’s talented actors and actresses. 

The event is prestigious, elegant and glamorous. 

For 4 years in a row, McCafé had been a proud headline sponsor of SAFTAs. 

The Solution: We decided to take over the red carpet in a spectacular by introducing the McCafé 360 Glam Cam. Operated by a 10 man team of specialised camera operators, editors, copywriters and community managers.

Attendees would step in the 360 glam cam, strike a pose, and 360 videos would be produced and uploaded on social media with the hashtag #McCafeAtSAFTAs. 

All in real-time.