ABOUT US

Ideation Driven by Insights, People & Technology

Idea Hive is a Performance Marketing Solutions Provider with focus on Data, Insights and Technology.

By using the scientific approach we develop a hypothesis we test to optimise the solutions. This informs the Creative Campaigns and ideas that The Hive put together. Our People create with empathy and deliver to promise on our clients campaigns.

DATA AND INSIGHTS

Customer Journey

Idea Hive - Performance Marketing - Johannesburg - Customer

1. Persona

The Persona provides a profile of who our target audience is. By understanding who the service is built for enables us to create better engagement campaigns. To generate awareness and ultimately, conversion for our target audiences.

Idea Hive - Performance Marketing - Johannesburg Dashboard

2. Consumer Behaviour

Once we have identified the Persona, we develop exciting and engaging campaigns that achieve the set performance objectives

Idea Hive - Performance Marketing - Johannesburg - Insights

3. Optimisation

Now that we have a better understanding of the customer and market information. We develop exciting solutions, this is done with engagement trackers to optimise return on investment for our client.

Organic Reach increased through Strategic Digital Campaigns

Maintained at least 70% of video view through rates.

Increased the Positive Sentiment on Online Communities from 35% to 50%

Increase of Share Of Voice on social media from 20% to 25%

TECHNOLOGY

PARTNERSHIPS

THROUGH

TECHNOLOGY

To create strong brands, we partner with technology leaders to provide industry-leading Performance Marketing.

Our digital insights and data-driven ideas ensure that we maintain our specialist stature in our field.

We are experts in these areas:

Social listening
AI and VR
e-commerce
Predictive analysis

Search Engine Optimisation
Mobile App Development
UX/UI

IDEAS

INSIGHTS INFORM OUR IDEAS

McDonald’s South Africa

We have collaborated with the renowned Fashion Designer, Gert-Johan Coetzee to create a limited all year merch to celebrate 25 years of McDonald’s.

Shell South Africa

In our partnership with Shell, we helped transform their digital platforms and improved their visual identity through our creative insights and fresh ideas.