Ideation Driven by Insights, People & Technology
Idea Hive is a Performance Marketing Solutions Provider with focus on Data, Insights and Technology.
By using the scientific approach we develop a hypothesis we test to optimise the solutions. This informs the Creative Campaigns and ideas that The Hive put together. Our People create with empathy and deliver to promise on our clients campaigns.
DATA AND INSIGHTS
The Persona provides a profile of who our target audience is. By understanding who the service is built for enables us to create better engagement campaigns. To generate awareness and ultimately, conversion for our target audiences.
2. Consumer Behaviour
Once we have identified the Persona, we develop exciting and engaging campaigns that achieve the set performance objectives
Now that we have a better understanding of the customer and market information. We develop exciting solutions, this is done with engagement trackers to optimise return on investment for our client.
Organic Reach increased through Strategic Digital Campaigns
Maintained at least 70% of video view through rates.
Increased the Positive Sentiment on Online Communities from 35% to 50%
Increase of Share Of Voice on social media from 20% to 25%
To create strong brands, we partner with technology leaders to provide industry-leading Performance Marketing.
Our digital insights and data-driven ideas ensure that we maintain our specialist stature in our field.
We are experts in these areas:
- Social listening
- AI and VR
- Predictive analysis
- Search Engine Optimisation
- Mobile App Development
INSIGHTS INFORM OUR IDEAS
McDonald’s South Africa
We have collaborated with the renowned Fashion Designer, Gert-Johan Coetzee to create a limited all year merch to celebrate 25 years of McDonald’s.
Shell South Africa
In our partnership with Shell, we helped transform their digital platforms and improved their visual identity through our creative insights and fresh ideas.
21st Century Life
We rebranded and relaunched 21st Century Life’s website and created an informative corporate video and social media campaign.
MEET THE HIVE
EXECUTIVE CREATIVE DIRECTOR
HEAD OF BRAND COMMS AND STRATEGY
Executive Head: Video Content
SENIOR ART DIRECTOR
Strategic & Performance Marketing
SENIOR DIGITAL STRATEGIST
Client Service & Operations
GROUP ACCOUNT DIRECTOR
HEAD OF BUSINESS DEVELOPMENT
Experiential Marketing Manager
SUPPORT SERVICE MANAGER
Block 4 Albury Office Park 1 Magalieszicht Crescent, Dunkeld West, Randburg, 2195
WANT TO CHAT
011 367 0672