
ABOUT US

Ideation Driven by Insights, People & Technology
Idea Hive is a Performance Marketing Solutions Provider with focus on Data, Insights and Technology.
By using the scientific approach we develop a hypothesis we test to optimise the solutions. This informs the Creative Campaigns and ideas that The Hive put together. Our People create with empathy and deliver to promise on our clients campaigns.
DATA AND INSIGHTS

Customer Journey

1. Persona
The Persona provides a profile of who our target audience is. By understanding who the service is built for enables us to create better engagement campaigns. To generate awareness and ultimately, conversion for our target audiences.

2. Consumer Behaviour
Once we have identified the Persona, we develop exciting and engaging campaigns that achieve the set performance objectives

3. Optimisation
Now that we have a better understanding of the customer and market information. We develop exciting solutions, this is done with engagement trackers to optimise return on investment for our client.
Organic Reach increased through Strategic Digital Campaigns
Maintained at least 70% of video view through rates.
Increased the Positive Sentiment on Online Communities from 35% to 50%
Increase of Share Of Voice on social media from 20% to 25%
TECHNOLOGY

PARTNERSHIPS
THROUGH
TECHNOLOGY
To create strong brands, we partner with technology leaders to provide industry-leading Performance Marketing.
Our digital insights and data-driven ideas ensure that we maintain our specialist stature in our field.
We are experts in these areas:
- Social listening
- AI and VR
- e-commerce
- Predictive analysis
- Search Engine Optimisation
- Mobile App Development
- UX/UI

IDEAS

INSIGHTS INFORM OUR IDEAS
McDonald’s South Africa
We have collaborated with the renowned Fashion Designer, Gert-Johan Coetzee to create a limited all year merch to celebrate 25 years of McDonald’s.

Shell South Africa
In our partnership with Shell, we helped transform their digital platforms and improved their visual identity through our creative insights and fresh ideas.
21st Century Life
We rebranded and relaunched 21st Century Life’s website and created an informative corporate video and social media campaign.
PEOPLE

MEET THE HIVE
Management
Yaw Dwomoh
CEO
Nonhlanhla Mlangeni
Managing Director
Luke Hartdegen
EXECUTIVE CREATIVE DIRECTOR
Keletso Nkabiti
HEAD OF BRAND COMMS AND STRATEGY
Candice Davis
MARTECH SPECIALIST
Sebastian Vontas
Executive Head: Video Content
Creatives
Patricia Bosman
CREATIVE DIRECTOR
Thando Sonti
CREATIVE DIRECTOR
Kamo Mogashoa
SENIOR ART DIRECTOR
Zothile Dhlamini
GRAPHIC DESIGNER

Thato Mohulatse
Graphic Designer
Tshego Serumula
Graphic Designer
Ntokozo Nkosi
Graphic Designer
Silindile Hlope
SENIOR COPYWRITER
Vusimuzi Masombuka
DIGITAL COPYWRITER

Malebo Nkwe
Copywriter
Bheki Mnyanda
COPYWRITER
Strategic & Performance Marketing
Sizwe Simelane
SENIOR DIGITAL STRATEGIST
Israel Ndlovu
STRATEGIST
Mark Minnaar
INTERN: STRATEGIST
Client Service & Operations
Juwayeria Latiff
GROUP ACCOUNT DIRECTOR
Joslyn Daniel
ACCOUNT DIRECTOR
Sizwe Dlamini
HEAD OF BUSINESS DEVELOPMENT

Fadia Hoosen
Experiential Marketing Manager
Sera Pande
SUPPORT SERVICE MANAGER

CONTACT

Block 4 Albury Office Park 1 Magalieszicht Crescent, Dunkeld West, Randburg, 2195